As part of Wiliam's ongoing work for the City of Sydney Council, we recently worked on the Zero Waste website. Zero Waste is an exciting initiative that aims to give people ideas on how to consume less and really think about how waste can be a valuable resource.

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

Yahoo7 sought to extend and widen their branding power to current and new visitors by developing a uniquely Australian political website focused on the 2007 Federal Election, designed to feature predominately as a news, information and user generated content portal.

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.

One of Australia's leading Web 2.0 agencies, Wiliam, is on the lookout for the most talented, passionate ASP.NET Web Applications Developers in Sydney to build our next Generation Web Applications.

Radio Rentals, Australia's largest household appliance rental company wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.

Sometimes it's not what you write about – it's how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.

It's amazing how often you'll be given a business card and find that the company's website address isn't included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it's highlighted on all company communications.

Google's blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?

Readers who subscribe to your website's RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website…

We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.

This is the story that Seth Godin tells in his book, Purple Cow; you're driving along and the countryside is lovely. Look! There's some cows, bucolic and charming. And over there, some more cows. Eventually, you just don't see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn't it?

Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company's goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you'll drive to your website.

How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don't have one? If you've cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.

Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite… A business must identify the fit between their target audience and their chosen method of communication.

Once a customer launches a website, the first question is usually; "How do I know it's successful?"

One of the requests we are receiving more and more is to engineer the ability for our clients to have their web generated leads directly added to their Microsoft Dynamics CRM(Customer Relationship Management) software, Salesforce or other CRM

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One of the biggest problems customers can face with designing their website is the desire to have it all. From LinkedIn and Facebook profiles to Twitter updates and photo streams, employee blogs and charity microsites. The result is sometimes a cluttered jumble that doesn't resonate with the online audience – in fact, it can drive them – and their business - away.